Why I want condom ads to undergo a makeover

There’s a lot of sex on TV these days that’s something that no one who watches TV can disagree with. It is discussed, debated about, and analyzed in a million ways and in some cases even performed on TV. If you thought pornography well then that’s one part of it where there is an actual graphic display of copulation however Indian television (thankfully) hasn’t jumped on that bandwagon yet. Imagine getting caught watching some movie in which the characters start having sex on screen while you live in India, it would be an absolute disgrace. In fact over here getting caught watching our equivalent of sex is bad enough (which basically involves orgasmic faces and simulated sex) so you can imagine the implications of going one level higher. But nonetheless there have been numerous instances when the bar has been moved a bit upwards ever so often by condom ads. They usually either involve the government approved image of a couple holding hands with coy smiles on their faces or consist of really bold images that would cause your parents to change the channel promptly. Kamasutra was a trailblazer in this form of advertising and we had a model cavorting more than semi-naked under waterfalls while a male model aggressively kissed her neck. They were provocative, sexy and definitely didn’t confuse you with regards to what they were selling and what the product was meant for. Okay they didn’t say how to use it but then it was an advertisement and not a how-to-use manual.
I liked those ads. For five minutes that were usually filled with inane advertisements of aged stars selling hair oils and other nonsense; you suddenly had 30 seconds of pure titillation. For any adolescent guy these were a welcome break from the drab ads and often provided the most risqué visuals since most of the other programs either faded out or showed the pleasured face of a woman to denote sex. Here suddenly was this ad that showed us the birds and bees rather explicitly and without any regrets. Sure the channel got changed if your parents were there but then when they weren’t that’s when the ads earned their worth.
However now there has been a drastic change in the advertising of condoms. The new focus is on associating the product with the pleasure and intimacy of the act. Now while this campaign may provide new ads that are far less steamier than the original set it causes great confusion in the minds of viewers like me. Now even an average commercial that looks fairly innocuous and plain could turn out to be for condoms. Now this isn’t so much of a problem when there are only adults watching however this is a problem if kids under 9 are watching. (Above that age believe me most of them know all about it) I mean no one wants to watch the ad where the guy is shown evidently being so happy buying a condom or after the act and then be asked by the kid who was watching,” What is a condom?” You really can’t blame the child after all what is seen is a guy or a couple evidently very happy because they have used this product and suddenly the child is curious as to what it is. And if you are the kind that doesn’t mind facing questions from a young, innocent, bambi-eyed child about matters of birds and bees then you have my salutations. As a result of this change in strategy in advertisement I have missed a chewing gum commercial quite a number of times (the ad starts with this couple holding hands walking in park really happy. what was I supposed to think given the current trend?) thinking it was a commercial for you know what while every time the actual commercial comes I always end up not changing the channel simply because I don’t realize what it is for until its too late.(A voice in my head invariably goes, “NOOOOOOOOO!”) If you are reading this and have anything to do with the advertising of condoms then please, I beg of you, do something and take it back to the original style. It provided both the titillation as well as you knew what ad it was the moment the first frame appeared on screen